From insights to innovation, your trusted lottery growth partner

Retail Services and Sales Programs

Solutions for retailer growth

Our retailer and sales force development solutions are designed to improve operational efficiencies and sales performance where they matter most – at retail. From recruitment of quality retailers, to new retailer training, to sales and merchandising programs for established retailers and lottery sales staff, to our complete suite of integrated sales and retailer tools, IGT can help you maximize your revenues and returns to good causes.

  • FUSE

    Fuse

    End-to-end process designed to recruit quality retailers

    • Assessment of network expansion potential
    • Recruitment strategy and goals development and process formation
    • Prospect identification and management
    • Planning and forecasting
    • Incentive programs
    • Marketing support (brochures, promotions, mail campaigns, etc.)
    • KPIs and reporting

  • Springboard

    Springboard

    A comprehensive new retailer training and development program designed to deliver maximum operational efficiencies and sales performance early in the retailer’s life cycle

    • Program goals development (global and retailer-level)
    • Three-phase training program including retailer / clerk incentives, player promotions, merchandising standards, POS, gamification, training materials
    • Retailer and LSR tool development
    • KPIs and reporting

  • EDGE

    Edge

    Sales, marketing, and merchandising programs aimed at increasing same store sales of established retailers

    • Predictive sales model development
    • Incentive programs development and implementation
    • Sales optimization initiatives (remerchandising, vending optimization, curb-to-counter makeovers, winner awareness, etc.)
    • KPIs and reporting

  • Accelerator

    Sales force management and development program

    • Management: PERFECT sales process implementation and optimization of sales force activities
    • Training: Professional sales skills development, new employee on-boarding, continued learning, and professional sales skills development
    • Automation: Implementation of sales force automation tools providing sales reps insights and compelling data to improve sales call effectiveness


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