Analytics and AI
IGT's data-driven approach to business assists lotteries with tracking, analyzing and modeling player
behaviors, sales and marketing results across channels.
IGT’s Player Data Platform
Player 360 View
Player Data Platform ingests data from diverse and disparate sources (iLottery, CRM, Marketing, etc) to
provide a unique and comprehensive view of each player and removes silos.
IGT uses advanced analytics techniques to understand players, spot trends, anticipate disruption and identify
Modern Data Architecture
IGT’s modern data architecture provides an agile and scalable platform supporting not only reporting but data
discovery, data science artificial intelligence and machine learning (AIML).
Employs extensive use of machine learning to understand players. Includes models developed and trained on
lottery data from various sites optimized for local conditions.