Licensed Content
IGT’s game portfolio features both proprietary and licensed third party brands, which are
leveraged across channels to meet player demand.
Licensed third-party brands like Wheel of Fortune® and Ghostbusters® translate into
entertaining and compelling games.
With their recognizability and mass appeal, licensed games can serve as acquisition drivers
for casual players who have a brand affinity. Customer reports have shown Wheel of Fortune
on the Road®, in-market since 2019, remains a top game new players try within their first
week of play.