iLottery Marketing & Operational Services | IGT

iLottery Services

Our lottery experts provide a host of marketing and operational services designed to grow your iLottery business and meet your needs responsibly.​​

Marketing Services

Marketing Services

Our player marketing services team bring road-tested best practices and experience from US and global markets.  We leverage data and intelligence to create actionable campaigns to maximize player acquisition and retention. Marketing services works alongside our customers in four key domains: player insights, marketing promotions, retail, and affiliates. This team manages the player lifecycle to maximize player value while ensuring responsible play. 

Player insights

Segmenting and targeting to provide a personalized experience. 

Acquisition and retention promotions

Creating the right budget and offer mix that appeal to player segments. 

Retail/ Omnichannel

Promoting both retail and digital products with cross promotions and coupons, second chance promotions and eInstant/ retail game synergies.​

Affiliate marketing

Assisting with an ilottery affiliate program leveraging online and retail affiliates

Player Services

Player Services

From account registration, technical issues and responsible gambling, to geolocation and payments, any successful digital gaming solution must be complemented by an effective Customer Support Center (CSC).

Powered by our help module, operators have access to a  24/7/365 turnkey solution offering players a Customer Support Center specialized in digital gaming. Players have multiple ways to interact with agents including phone, email, chat and a self-service knowledgebase. 

Player interactions are logged using our ticketing system and monitored via monthly quality checks to provide real-time feedback to our player support representatives. Agents are fully trained to provide a positive player experience.

Payment and Fraud Services

Payment and Fraud Services

IGT's payment services provide a safe playing environment and secure currency handling, which are fundamental for any iLottery business. We're ready to respond with the appropriate actions to safeguard your business and reputation.

Payment Services Operations

Managing Payments is more than the technology and platform, it’s about the people who monitor and manage the related daily activity of payments. IGT’s Payment Operation Services experts manage third-party payment processors, player and lottery funds, and the risk- and compliance-related functions required with any payments program.

Our payment services operation manages financial and administrative aspects of your iLottery program by providing payment services in three areas: 

  • Funds management services
  • Fraud management services 
  • Vendor management services
Portfolio Management

Portfolio Management

Our portfolio management services have years of experience to ensure our customers maintain optimized eInstant portfolios. We use industry knowledge, game and player performance data, plus local market insights, to optimize game deployment and eInstant portfolio recommendations.​

Detailed analysis of player behavior and game performance help us create entertaining portfolios that keep customers coming back to new games and old favorites.

In all cases, we collaborate with our customers to understand their needs, players and market. We then align our portfolio approach to maximize value in light of key business drivers and local-market trends.  

Web Services

Web Services

IGT offers web and mobile design and content management for your iLottery sites. Leveraging IGT Interface, our content management system, a dedicated team of user interface experts will manage all aspects of your site to keep it fresh for returning players.  

Web and mobile services include creative design, user studies, analytics and more.

We offer customers a simple drag and drop interface to easily update content and track site performance to maintain a fluid customer experience. Sites are built to responsively adapt to any device, whether desktop or mobile, and work seamlessly with all of our games, platforms, and solutions.