Last week, I attended the Global Gaming Expo (G2E) in Las Vegas, Nevada. As this was my first G2E, the show was an epic introduction to the world-class, innovative, and simply incredible array of IGT’s gaming portfolio. However, what really stood out for me as a first-timer was the reoccurring theme of sports betting solutions across many of the vendor offerings.
This is not surprising considering the May 2018 Supreme Court ruling overturning PASPA, and IGT was well positioned to take advantage of the hot topic with our leading U.S. Sports Betting solution.
Every aspect of our booth, themed “Your Best Bet,” was designed to help our customers better understand the breadth and depth of IGT’s portfolio and harness the opportunities both today and in the future, including the rapidly evolving U.S. sports betting market.
And this certainly was the focus of my G2E experience. The IGT PlayDigital™ team showcased their comprehensive “go digital” portfolio, including their PlayShot™ sports betting solution, the fully capable "plug and play" sports betting platform that offers land-based retail, on-premise and state-wide digital delivery options. The complimentary products QuickBet sports betting kiosk and the CrystalBetting™ Terminal were both debuted and well-received by potential customers and industry-insiders alike.
IGT’s new CrystalBetting™ Terminal was developed to offer a premium betting experience, including in-play, or live betting options within land-based casino environments. Most operators recognized the immediate revenue and player engagement opportunities that in-play betting would supply, but it was also evident that a majority simply enjoyed mirroring the experience that only the thrill of sports betting at your finger-tips can provide.
As an emerging market, the opportunity for sports betting in many states is still pending or in its infancy, but if the U.S. consumer appetite for sports betting is akin to the level of excitement of G2E attendees expressed on the show floor – this trend is here to stay.
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