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Omnichannel: A Seamless Retail and Digital Experience

Engage players with their favorite games across channels

IGT recognizes that players expect a seamless and consistent experience of brands across both retail and digital channels. We have the integrated technology, game content and expert services that lotteries need to offer players the digital experiences they demand.

IGT Connected Play

Our integrated retail and digital gaming system offers significant new benefits to players, retailers and lottery operators. ​

  • Players will enjoy an enhanced, contactless retail lottery purchase journey as they will be able to use their personal mobile device to create their playslips, make payments, receive digital tickets and redeem prizes. ​​
  • Retailers will be able to process lottery purchases without handling cash or bet slips and will see a reduction in cash prize claims and less usage of consumables in store.​
  • Lottery operators will be able to see retail lottery purchases at a player level, be able to analyze retail player behavior for the first time, and communicate one-to-one with opted-in players through the app.


Pave the Way for Connected Play

There are numerous ways to facilitate a modernized retail player journey, even in jurisdictions that are not yet regulated for digital wagering. Learn how to adapt to new shopping methods across channels.

Read the full blog post

Digitize the Retail Lottery Experience

See our article in PGRI Magazine and learn how Connected Play can deliver digital convenience to a new audience and expanded retail analytics.

Download the article