Posted 06/25/2021 by Jacqueline Deragon
When examining the European instants market, there is no status quo. The market is constantly moving and evolving as players’ needs do. It’s important to recognize that growth factors vary from lottery to lottery, as jurisdictional legislative dictates range from conservative to less restrictive. There are many variables in play, and they need to work seamlessly to ensure success. These include price points, payouts, playstyles, and more—each must be considered in order to ensure a lottery’s product mix includes offerings for all types of players.
Posted 05/28/2021 by Jacqueline Deragon
What’s in store for the future of instant games in the European market? How has this product channel been affected by the rising popularity and availability of eInstant games? What strategies have lotteries leveraged to create new growth opportunities in such a rapidly changing environment? Join us for the first in a new series on the European instant game market.
Posted 11/25/2020 by Cleo Andersen-Tarnell
While the coronavirus pandemic has caused seemingly endless uncertainty, some things haven’t changed, including our commitment to our customers and their goals. Now more than ever, helping lotteries maintain and grow their business to support maximum transfers to their beneficiaries is top of mind at IGT.
Posted 09/24/2020 by Cleo Andersen-Tarnell
The player convenience and support for health and safety protocols afforded by self-service have never been more relevant than they are today. IGT has been a partner to the Missouri Lottery since 1991. In 2019, as part of the current Facilities Management contract with the Lottery, IGT pledged to equip the Lottery’s GameTouch™ self-service Lottery Vending Machines (LVM) with cashless capabilities. Since go-live in July of 2020, cashless transactions have comprised over 5% of total LVM sales. The rollout of the cashless capability was also incredibly timely, executed throughout July and August 2020, a time of continued social distancing and heightened sensitivity for cleanliness and safety brought on by COVID-19. Read more about how IGT delivered a safe, secure way for the Lottery’s customers to continue to purchase and enjoy their Scratchers and online games.
Posted 08/28/2020 by Cleo Andersen-Tarnell
COVID-19 has caused significant issues in many sectors, but the Lottery industry has proved to be resilient. Many with interactive offerings have seen tremendous category growth even during the pandemic’s height. As recounted in the July/August 2020 issue of Public Gaming International, “the long-term strategic planning of both lotteries and their well-timed choice to focus more on the digital channel at the beginning of 2020 resulted in positive momentum and a strong first half of 2020.” How have U.S. lotteries applied the digital advantage?
Posted 07/30/2020 by Cleo Andersen-Tarnell
Consumer behavior changed rapidly when the COVID-19 pandemic hit. Many retailers closed their doors, individuals hunkered down inside their homes, and lotteries were faced with the challenge of how to encourage players to safely continue to purchase and play. During this time, the Georgia Lottery Corporation was poised to succeed. How did one of America’s largest lotteries experience 250% year-over-year (YOY) sales growth in iLottery during the turbulence caused by COVID-19? They had the right plan at the right time. Karri Paavilainen, IGT Senior Director PlayLottery, and Andrea Williams, IGT Senior Marketing Manager PlayLottery, work closely with the Lottery, supporting the planning and execution of strategies and analytics for its digital channel. They unpacked the Lottery’s strategy for success at the recent SBC Digital Summit North America.
Posted 06/20/2019 by Cleo Andersen-Tarnell
Thanks to their lotteries in Arizona, Indiana, Kansas, Manitoba, Missouri, Nebraska, New Jersey, Ohio, Rhode Island, and South Carolina, 40 winners of The Voice® second-chance promotion traded a non-winning instant ticket for six-day money-can’t-buy experience themed around the blockbuster television show.