Innovation

Mobile Lottery Apps See Massive Growth

A hand holding a mobile phone displaying lottery information
Posted 04/09/2021 by Ailsa McKnight

More than ever, consumers are relying on their personal digital devices to complete everyday transactions—and lottery is no exception. Additionally, heightened concerns around cleanliness and health are driving players to transact via their own devices at an accelerated pace. How can lotteries ensure they meet this increasing demand? Read on to learn more.

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Lotteries Apply Digital Advantage to Succeed in a Pandemic

IGT PlayDigital Lottery apps
Posted 08/28/2020 by Cleo Andersen-Tarnell

COVID-19 has caused significant issues in many sectors, but the Lottery industry has proved to be resilient. Many with interactive offerings have seen tremendous category growth even during the pandemic’s height. As recounted in the July/August 2020 issue of Public Gaming International, “the long-term strategic planning of both lotteries and their well-timed choice to focus more on the digital channel at the beginning of 2020 resulted in positive momentum and a strong first half of 2020.” How have U.S. lotteries applied the digital advantage?

  

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Opening the Door to New Lottery Sales Opportunities

Posted 11/01/2019 by Cleo Andersen-Tarnell

Large chain stores have historically limited what, if any, lottery products they offer to their customers. Learn how IGT developed a powerful, compact solution to make Lottery more appealing to these retailers by downloading the case study.

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Navigating the Complex Business of Sports Betting

Posted 10/23/2019 by Cleo Andersen-Tarnell

With the launch of Rhode Island Sportsbook’s mobile-betting app at two locations in September, the Rhode Island Lottery boosted its sports betting capabilities in time for the start of the NFL season. What strategies can other lotteries use to capture the potential and opportunities around sports betting?

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IGT Hosts Augmented Reality and Mixed Reality Showcase

Posted 03/25/2019 by Jim Humphrey

IGT’s Global Lottery Marketing’s Innovation and Lottery Transformation team partnered with Rhode Island Virtual Reality (RIVR) organization to create an IGT-hosted Augmented Reality and Mixed Reality Showcase in IGT’s Providence, RI headquarters at IGT Center on Thursday, February 21, 2019.

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Driving Same Store Sales with VendMix+ from IGT

Player Buying Ticket at Lottery Vending Machine
Posted 09/13/2018 by Dan Morales

Lotteries are always looking for new ways to drive same store sales, particularly in support of innovative product launches and portfolio enhancements. Much research is put into determining how to enhance products’ visibility and evolve their retail strategies to cater to their customers’ ever-changing purchasing behaviors.

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Measuring the Intangible Success of Lottery Promotions

Worker reviewing sales metrics
Posted 08/30/2018 by Tom Weber

Lotteries should include promotions in their strategic marketing plans because they provide long-term benefits above and beyond a strictly short-term financial return on investment.

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Technology Update: Artificial Intelligence and the Fourth Industrial Revolution

Artificial Intelligence
Posted 08/15/2018 by Ailsa McKnight

Automation is an increasingly common feature of everyday life. Self-service airport check-in, self-service checkouts, and even checkout-less stores offer speed and convenience, and consumers are growing comfortable with these interactions throughout their daily journeys. As we look to the future, the implications of increased automation – enabled by artificial intelligence (AI) – could be far-reaching.

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Engaging Your Lottery’s Sales Force

Lottery Sales Force Training
Posted 07/12/2018 by Danielle Davis, Sales Enablement Program Manager

A great deal of research, analysis, and planning goes into optimizing and launching a lottery’s product portfolio plan, for both draw games and instants. Hours of effort are spent ensuring the advertising and retail marketing campaigns for launches are just right. However, money may still get left on the table if the sales force isn’t provided with the information, tools, and training they need to build awareness and excitement with retailers and players. Here are some tips and tricks to get your sales force ready to support your big growth plans.

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Boosting VLT Appeal Through Optimized Return-to-Player Metrics

Woman Winning While Playing a VLT
Posted 07/05/2018 by René LeBlanc

Video Lottery Terminals (VLTs) are an important contributor to lottery modernization and growth. Lottery operators who are considering expansion into the world of electronic gaming machines are learning how to manage the components of their VLT offering to optimize and balance the player experience. Among the many factors that impact the experience, one of the most important is the Return-to-Player element of a game.

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Blockchain Explained: An Introductory Video

What is Blockchain Technology?
Posted 05/31/2018 by Paul Riley

Blockchain technology provides huge opportunity for growth in the lottery industry. In this video, Paul Riley, VP of Innovation and Lottery Transformation at IGT, explains how a blockchain works and what the relevant applications are for today’s lotteries.

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Maximizing Sales with New Instant Game Launches

Steve Desautels
Posted 05/17/2018 by Steve Desautels

For lotteries and their retailers, new game launches can be a successful path to maximizing sales. Leveraging their resources and experience, IGT’s Retail Sales and Execution Team (RSET) has developed a number of strategies that, when embraced by lotteries and their chain retail store partners, can help new instant ticket games quickly become the top selling/earning games.

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Optimizing the Retail Experience with Zone Impact Planning

Five Retail Zones
Posted 05/10/2018 by Jessica Powell

Enhancing the lottery retail environment is an important part of growing ticket sales. By approaching retail merchandising from the shopper’s perspective, IGT has identified five areas, or zones, where retailers can optimize lottery merchandising.

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From Brainstorms to Question Bursts: A Better Path to New Ideas

A Better Path to New Ideas
Posted 04/04/2018 by Jessica Powell

Collaboration and ideation will become an important part of team dynamics as lotteries develop new games and marketing techniques to appeal to non-, light, and lapsed players. Traditional brainstorming methods – the kind that focus on solving problems or generating answers – won’t yield the type of innovative results that these changing times demand.

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APIs Explained: A Whiteboard Video

PR Explaining APIs for Lottery at Whiteboard
Posted 03/26/2018 by Paul Riley

Application Programming Interfaces – more commonly known as APIs – are a hot topic in the lottery industry. But just what is an API and how can it improve lottery retail? Watch this short video presentation by Paul Riley, VP of Innovation and Lottery Transformation, to get a better picture of how APIs work.

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