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A hand scratching a blue and yellow instant ticket

Series: European Instant Games – Focusing on Player Needs

Posted 06/25/2021 by Jacqueline Deragon

When examining the European instants market, there is no status quo. The market is constantly moving and evolving as players’ needs do. It’s important to recognize that growth factors vary from lottery to lottery, as jurisdictional legislative dictates range from conservative to less restrictive. There are many variables in play, and they need to work seamlessly to ensure success. These include price points, payouts, playstyles, and more—each must be considered in order to ensure a lottery’s product mix includes offerings for all types of players.

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What’s in store for the future of instant games in the European market? How has this product channel been affected by the rising popularity and availability of eInstant games? What strategies have lotteries leveraged to create new growth opportunities in such a rapidly changing environment? Join us for the first in a new series on the European instant game market.

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Blue background with a cashier handing a customer an instant ticket and receipt

Bringing Scratchers In-Lane [Video]

Posted 05/12/2021 by IGT

In-lane lottery sales are a hot topic in the industry, with numerous products being sold across various retailers and tradestyles. We have a successful history of bringing products in-lane and continue to innovate in the space. Read on to learn what’s next.

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Mobile Lottery Apps See Massive Growth

Posted 04/09/2021 by Ailsa McKnight

More than ever, consumers are relying on their personal digital devices to complete everyday transactions—and lottery is no exception. Additionally, heightened concerns around cleanliness and health are driving players to transact via their own devices at an accelerated pace. How can lotteries ensure they meet this increasing demand? Read on to learn more.

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A sales representatives stands in front of an orange instant ticket vending machine

Bigger Sales at Big Box Stores

Posted 03/29/2021 by IGT

By installing vending machines to sell lottery products in U.S. stores of the world’s largest retailer, 15 state lotteries have now expanded their footprint and added incremental sales along with a new option for shoppers.

What factors have supported continual sales growth since the machines’ introduction?

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Jay PGRI Video Still

Staying Connected and Driving Growth During a Pandemic

Posted 11/25/2020 by Cleo Andersen-Tarnell

While the coronavirus pandemic has caused seemingly endless uncertainty, some things haven’t changed, including our commitment to our customers and their goals. Now more than ever, helping lotteries maintain and grow their business to support maximum transfers to their beneficiaries is top of mind at IGT.

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Enrico Srini Kaari

Why the Right Moment for Digitization is Now

Posted 10/20/2020 by Cleo Andersen-Tarnell

In spite of continuing lockdowns, one aspect of the lottery industry is opening up. Operators are looking to use digital solutions to increase player engagement and provide a more hygienic, contact-free experience at retail even where digital wagering is not yet permitted. Two recent interviews with IGT executives discuss the possibilities open to lotteries today at retail and beyond thanks to digital solutions.

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MO GameTouch Machines

How Missouri Went Cashless

Posted 09/24/2020 by Cleo Andersen-Tarnell

The player convenience and support for health and safety protocols afforded by self-service have never been more relevant than they are today. IGT has been a partner to the Missouri Lottery since 1991. In 2019, as part of the current Facilities Management contract with the Lottery, IGT pledged to equip the Lottery’s GameTouch™ self-service Lottery Vending Machines (LVM) with cashless capabilities. Since go-live in July of 2020, cashless transactions have comprised over 5% of total LVM sales. The rollout of the cashless capability was also incredibly timely, executed throughout July and August 2020, a time of continued social distancing and heightened sensitivity for cleanliness and safety brought on by COVID-19. Read more about how IGT delivered a safe, secure way for the Lottery’s customers to continue to purchase and enjoy their Scratchers and online games.

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IGT Female Leadership

Women WINning Throughout the Lottery Industry

Posted 09/10/2020 by Cleo Andersen-Tarnell

Recently, the North American Association of State and Provincial Lotteries (NASPL) announced its 2020 Executive Committee, and, for the first time in the Association’s history, all the committee members are women. This historic announcement came on August 18th, the 100th anniversary of the passage of the 19th Amendment, which granted women the right to vote, underlining the lottery industry’s commitment to support women in leadership roles.

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IGT PlayDigital Lottery apps

Lotteries Apply Digital Advantage to Succeed in a Pandemic

Posted 08/28/2020 by Cleo Andersen-Tarnell

COVID-19 has caused significant issues in many sectors, but the Lottery industry has proved to be resilient. Many with interactive offerings have seen tremendous category growth even during the pandemic’s height. As recounted in the July/August 2020 issue of Public Gaming International, “the long-term strategic planning of both lotteries and their well-timed choice to focus more on the digital channel at the beginning of 2020 resulted in positive momentum and a strong first half of 2020.” How have U.S. lotteries applied the digital advantage?

  

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Consumer behavior changed rapidly when the COVID-19 pandemic hit. Many retailers closed their doors, individuals hunkered down inside their homes, and lotteries were faced with the challenge of how to encourage players to safely continue to purchase and play. During this time, the Georgia Lottery Corporation was poised to succeed. How did one of America’s largest lotteries experience 250% year-over-year (YOY) sales growth in iLottery during the turbulence caused by COVID-19? They had the right plan at the right time. Karri Paavilainen, IGT Senior Director PlayLottery, and Andrea Williams, IGT Senior Marketing Manager PlayLottery, work closely with the Lottery, supporting the planning and execution of strategies and analytics for its digital channel. They unpacked the Lottery’s strategy for success at the recent SBC Digital Summit North America.

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IGT continued its enthusiastic support of the Women’s Initiative in Lottery Leadership (WILL) by sponsoring the annual WILL Educational Seminar, held this year at PGRI SMART-Tech in Miami, Florida, on March 5th. WILL was formed four years ago to help women in the Lottery industry grow into and flourish within management positions. Jay Gendron, IGT COO Lottery, was among the speakers at this year’s event. He cited the importance of the WILL initiative to the industry and highlighted women’s advancement as a priority for IGT.

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