Consumer Trends

Are the BATs & FAANGs Biting Yet?

BATs and FAANGs thumb
Posted 04/11/2019 by Sharon Duncalf

Today’s so-called titan brands are poised to bite, causing organizations across all industries to respond as they exert a major influence on consumer preferences.  What strategies can lotteries use to meet the challenge?

Read more...

Special Report: 5 Trends Shaping Consumer Behavior in 2019

2019 Trend Report
Posted 01/25/2019 by Ailsa McKnight

“Beyond the Smartphone,” “The AI Leap,” and “The Polarization of Retail” are among the key trends likely to influence consumers in the year ahead. Find out what these trends mean for the lottery industry in the new special report from IGT, “5 Trends Shaping Consumer Behavior in 2019.”

Read more...

Trending: 2018 in Review

8 Lottery Player Behavioral Trends for 2018
Posted 12/19/2018 by Ailsa McKnight

Last year, IGT partnered with Foresight Factory to predict the 8 major consumer trends for 2018. Ahead of our new predictions for 2019 (check the blog for this report in the new year), let’s look back about how some of those predictions developed.

Read more...

Looking Forward: Foresight Factory’s 2019 Trends Conference

Trending 2019
Posted 11/20/2018 by Ailsa McKnight

November 2018 saw global trend spotting agency, Foresight Factory, hold their annual conference in London, UK, showcasing the trends that will shape the year ahead. The conference featured eight new trend themes, as well as a view on which of the more established trends will be energized in the year ahead.

Read more...

What’s New in Conversational Commerce

Messaging with chatbot
Posted 11/09/2018 by Ailsa McKnight

Last month, IGT’s trendspotting partner, Foresight Factory, measured worldwide social media commentary on chatbots and discovered that while overall sentiment is largely neutral, many consumers are now comfortable with artificial intelligence (AI)-powered chatbot services.

Read more...

Local Allure: Can Staying Local Motivate Millennials to Play?

Main Street Downtown Area
Posted 10/12/2018 by Ailsa McKnight

Globalization has been one of the major drivers of cultural and commercial change in recent decades. For consumers, the world increasingly feels like one giant store, and our increased global mobility drives exposure to and appetite for new cultural influences and brands; what’s made on the other side of the planet can be delivered to our doors in a matter of days. At the same time, another trend, known as "Local Allure," is emerging: consumers taking pride in their area, and strongly identifying with it. Buying local supports one’s community and reinforces the feeling of group identification.

Read more...

How Lotteries Can Deliver Experiences Through Prediction and Surprise

Four Friends Traveling
Posted 08/09/2018 by Ailsa McKnight

For today’s consumers, exciting and enriching experiences provide social capital in the form of stories to share. Social media has become a living journal and portfolio of our daily lives, and therefore consumer demand for experiences to fuel these online story platforms is naturally increasing.

Read more...

Player Empowerment Through Responsible Gaming

Lottery Play on Mobile Device
Posted 08/02/2018 by Ailsa McKnight

Given their role in society, lotteries require a unique approach to sustaining and growing their business. When applied according to best practices, RG solutions promote, rather than inhibit, responsible play by helping players make informed decisions about their playing behavior.

Read more...

The War on Waste: How Lotteries Can Connect with Growing Numbers of Waste-Watchers

Environmental Responsibility
Posted 06/29/2018 by Ailsa McKnight

The old adage “waste not, want not” is more relevant now than ever. Today, wasteful behavior makes headlines, consumers look on in horror at the devastating impact of plastic pollution on wildlife, and many businesses are turning to less harmful materials for their packaging, or even eliminating packaging altogether. Many consumers feel a personal responsibility to consume consciously, committing to waste-reducing behaviors.

Read more...

Lottery and GDPR: How do Consumers Feel About Sharing Their Data?

Data Privacy
Posted 06/07/2018 by Ailsa McKnight

The European Union’s General Data Protection Regulation (GDPR) became enforceable on May 25. Essentially, GDPR requires companies to seek consent from European users to collect their personal data, and clearly explain to them how it will be used. For consumers – including lottery players – this is another example of the swell of concern about data security.

Read more...
View more

Please resize your browser window.

Remove GDPR Cookie