Consumer Trends

Posted 01/27/2023 by IGT

Posted 02/28/2022 by Samantha Oles

Consumer Trends are impacting the player journey and lotteries. Our latest report details five key trends and provides insight on how lotteries can embrace them.

Posted 02/18/2022 by IGT

Both currently hot topics in the industry, the Powerball® third draw and Double Play® add-on have been on fire since launching in August – driving player enthusiasm and fueling lottery sales growth.

Posted 09/01/2021 by IGT

With most people spending more time in their homes over the past year, home spaces have become more multi-use than ever intended, leading to increased forms of virtual interaction. And these virtual experiences are likely to increase – 56% expect to be visiting remote locations virtually by 2025.* The phenomenon of people connecting with one another and with information and data in a collective virtual space has come to be known as entering the “Metaverse.”

Posted 01/25/2021 by Sharon Duncalf

Next in our series on the lasting impact of COVID-19 on consumers, retail, and the lottery industry, we explore how lotteries can adapt to address weakening consumer brand loyalty and an amplified dependence on digital technology for everyday interactions.

Posted 02/02/2021 by Sharon Duncalf

Finishing our series on the lasting impact of COVID-19 on consumers, retail, and the lottery industry, we discuss ways that lotteries can create Connected Play experiences along various lottery touchpoints.

Posted 03/03/2021 by IGT

The long exit from the coronavirus pandemic and the obstacles that continue to emerge in the industry present not only challenges but a vital opportunity. In this increasingly digital-focused world, lotteries will need to appeal to shifting consumer mindsets to remain relevant to players.

Posted 06/26/2020 by Cleo Andersen-Tarnell

Now more than ever, lotteries can put data to powerful use in reinvigorating and growing the player base.

Posted 12/17/2020 by Sharon Duncalf

How has COVID-19 influenced consumers interactions with retail and lottery? How can we as an industry adapt and meet the new challenge of staying present and relevant to customers whose routines and buying habits may have permanently changed? Join us for a series on “The Great Consumer Shift.”