IGT Lottery Blog

Boosting VLT Appeal Through Optimized Return-to-Player Metrics

Woman Winning While Playing a VLT
Posted 07/05/2018 by René LeBlanc

Video Lottery Terminals (VLTs) are an important contributor to lottery modernization and growth. Lottery operators who are considering expansion into the world of electronic gaming machines are learning how to manage the components of their VLT offering to optimize and balance the player experience. Among the many factors that impact the experience, one of the most important is the Return-to-Player element of a game.

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A Convergence of Innovation: Interactive Casino Insights for Lottery

Casino Insights for Lottery
Posted 02/08/2018 by Jennifer Bowman

The challenge of reaching new player segments has been driving innovation in the interactive casino (iCasino) business for years, and now some of that innovation is coming to market. Digital lottery operators, who face similar challenges, are watching closely.

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How Digital Lottery Activity Around Jackpots Can Boost Overall Sales

iLottery Jackpot
Posted 12/21/2017 by Jason Barrs

As some states pioneer legislation to help modernize the play experience and introduce new payment methods, each must also look at whether there is opportunity to leverage digital channels. One important consideration is related to player behavior when jackpots roll for a number of weeks and reach very high levels.

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Life Stages in Flux: Reaching Players at Varying Points in their Dynamic Lives

Millennial Woman Lifestage
Posted 11/29/2017 by Ailsa McKnight

As major life events are being delayed, repeated or reordered, life stages are no longer the predictable concept they once were. The notion of a clear, predictable path through traditional life stages is being eroded. This creates new commercial uncertainties as well as opportunities for consumer-facing brands.

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New IGT White Paper “The Digital Lottery Experience: Focusing on the Success Factors”

Digital Lottery Success Factors
Posted 11/15/2017 by Scott Gallagher

What drives success when a lottery introduces digital sales? With changing governmental regulations allowing more lotteries to sell via digital channels, and the oldest online lotteries now operating for more than two decades, there’s much discussion in the industry about how to best leverage digital lottery to drive growth and meet a wider range of player needs and preferences.

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Spanish-Speaking Lotteries Plan for Growth

IGT at CIBELAE 2017
Posted 11/08/2017 by Alvaro Rivas

Globally, gaming is facing an influx of new technologies that are driving new consumer behaviors and creating new trends. Recently, IGT joined 134 participants for the Corporación Iberoamericana de Loterías y Apuestas de Estado (CIBELAE) 2017 in Panama City, Panama to discuss how best to embrace these new technologies and harness them to meet new market demands and drive growth.

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Inventing New Forms of Lottery Play

IGT Lottery Instant Ticket Innovation
Posted 10/05/2017 by Francesco Parola

Only about five percent of worldwide lottery sales in the past three years can be attributed to brand-new product launches, versus 25 to 70 percent for industries where there is much more consumer pressure to innovate. To succeed in the lottery category, a new game must strike the right balance between being just “more of the same” and being so extreme that it risks not being adopted.

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Appealing to the Multi-Social Consumer

International Social Network
Posted 09/19/2017 by Ailsa McKnight

The use of multiple social networks and communication methods is becoming commonplace. From pokes to emojis, and from Facebook posts to self-destructing Snapchat images, we are witnessing a new level of digital dexterity within communication habits.

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Video: Explore IGT’s Lottery Ecosystem at NASPL 2017

IGT Booth Tour at NASPL 2017
Posted 09/15/2017 by Jessica Powell

IGT is at NASPL 2017 in Portland, Oregon, presenting an immersive showcase of our new Lottery Product Ecosystem and the many ways we are modernizing play to support lotteries on their growth path.

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Connecting With the Mobile-First Consumer

Millennial Friends on Mobile Phones
Posted 08/28/2017 by Ailsa McKnight

Connected mobile devices, such as smartphones and tablets, are now the preferred platforms for many of our internet activities. Everything from social networking to commerce, and TV-watching to personal data tracking, is now a mobile activity.

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FutureGame: The Key to Your New Lottery Game Portfolio

FutureGame: Innovative Lottery Technologies from IGT
Posted 08/02/2017 by Francesco Parola

Innovation is probably one of the most frequently Googled words these days. Everybody talks about it, but innovation is sometimes overstated when it comes to the reality of how organizations approach the challenge of sustainable growth.

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Finding Growth in a Mature Market

Lottery Game on Mobile Device
Posted 07/27/2017 by Tom Peterson

IGT’s Lottomatica continues to grow the highly competitive Italian lottery and gaming market through a unique understanding of its consumers and relentless innovation.

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The New World of Personalization

Lottery Personalization
Posted 07/13/2017 by Ailsa McKnight

The concept of personalization is being transformed. Notions of data-driven personalization are evolving and are bringing about a consumer-centric world where consumers become increasingly accustomed to products and services that feel specially crafted to match their personal circumstances and requirements, past and present.

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Experience The Very Latest in Game Design and Technology From EL Krakow

European Lotteries Booth
Posted 06/23/2017 by Paul Riley

Visitors to IGT’s interactive “Future of Content” booth at the European Lotteries Congress in Krakow got an up-close-and-personal look at a new world of gaming technology and the very latest games specifically designed for a new generation of players. From virtual reality to 4D, visitors could see, touch, and learn more about the games and technologies IGT is creating to drive sales for our customers and excitement for players around the world. Play the video now to get a fly-on-the-wall look at the latest in game innovation.

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