IGT Lottery Blog

IGT Attends InComm Partner Alliance 2018

Paul Riley at 2018 InComm Partner Alliance
Posted 03/15/2018 by Paul Riley

Last week, IGT attended the 2018 InComm Partner Alliance to discuss the NASPL standard API approach with national retailers and their partners, with the aim of widening lottery distribution. Watch IGT’s Paul Riley, Vice President of Innovation and Lottery Transformation, talk about his experience at the event.


Problem Gambling Awareness Month: An Ounce of Prevention Helps Lotteries Endure

Problem Gambling Awareness Month Logo
Posted 03/15/2018 by Stefania Colombo, Manager, Corporate Social Responsibility

March is Problem Gambling Awareness Month. IGT is proud to support the National Council on Problem Gambling (NCPG) as they help educate, prevent, and raise awareness about problem gambling.


Cruise Control: The Quest for Ultimate Control

Man using Apple watch to track and plan day
Posted 03/08/2018 by Ailsa McKnight

Consumers crave the feeling of control over their numerous responsibilities, and technology creates new ways that we can manage our lives, from fitness goals and meal planning to family finances. The researchers at global consumer analytics and trend agency Foresight Factory call this trend Cruise Control – where control is automated by helpful third parties.


Optimizing Draw-Game Portfolios

Lottery Game Portfolio Optimization
Posted 02/27/2018 by Jessica Powell

Lottery innovation comes in many forms. Even the most successful and mature lotteries have realized incremental growth by taking advantage of draw-game portfolio analysis and optimization recommendations.


Committed to Growth: IGT Instant Ticket Services Expands Lakeland Facility

IGT Instant Ticket Printing Press
Posted 02/21/2018 by Amy Morin

IGT Instant Ticket Services' facility in Lakeland, Florida has expanded to accommodate a new Tresu printing press, capable of increasing ticket production by up to 30 percent. The ribbon cutting ceremony was held on February 20, 2018.


Thinking Small at the 2018 EL/WLA Marketing Seminar

EL WLA Marketing Seminar 2018
Posted 02/16/2018 by Ailsa McKnight

The Joint European Lotteries/World Lottery Association 2018 Marketing Seminar explored the assertion that “The Biggest Trend in Marketing is Small.” Thinking Small provides better and more measurable experiences for consumers at an individual level. Marketing is becoming more personal every day, and businesses are building marketing campaigns around regional and local data.


A Convergence of Innovation: Interactive Casino Insights for Lottery

Casino Insights for Lottery
Posted 02/08/2018 by Jennifer Bowman

The challenge of reaching new player segments has been driving innovation in the interactive casino (iCasino) business for years, and now some of that innovation is coming to market. Digital lottery operators, who face similar challenges, are watching closely.


IGT Solutions are Designed to Entertain at ICE 2018

IGT VLT Preview for ICE 2018
Posted 01/31/2018 by Jennifer Bowman

At this time of year, with London in the icy grip of winter, IGT is preparing for one of the hottest gaming trade shows in the calendar — ICE Totally Gaming. For many years now, our lottery customers have visited the show to see the latest innovations, and this year, IGT’s booth “Designed to Entertain” won’t disappoint.


Case Study: Simplifying Draw Game Ticket Holiday Gifting

New Jersey Lottery 2017 Holiday Sampler Case Study
Posted 01/25/2018 by Laura Antos

How can lotteries make it easier to give Draw Game tickets as holiday gifts? The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.


Special Report: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

8 Lottery Player Behavioral Trends for 2018
Posted 01/11/2018 by Ailsa McKnight

IGT has prepared a special report with the global consumer analytics and trends agency Foresight Factory to highlight 8 trends that are likely to influence consumers in the year ahead. Many have direct application for the lottery industry, such as offering new types of pre-play challenges or making use of emerging technologies to deliver more emotionally rich player-interactions. Others are important to keep in mind as they are likely to shape players’ attitudes and expectations.


Smart Boredom: Upgrading Downtime

Office worker using mobile phone to be productive during evening commute
Posted 01/05/2018 by Ailsa McKnight

In the digital era, downtime no longer equates to “deadtime.” With smartphones, we can use spare moments to browse social media, play games, manage our online finances, or catch up with the latest news, and do so in any location and at any time. There is no moment of the day when we can’t connect, update, communicate, or achieve.


How Digital Lottery Activity Around Jackpots Can Boost Overall Sales

iLottery Jackpot
Posted 12/21/2017 by Jason Barrs

As some states pioneer legislation to help modernize the play experience and introduce new payment methods, each must also look at whether there is opportunity to leverage digital channels. One important consideration is related to player behavior when jackpots roll for a number of weeks and reach very high levels.


AR at Retail: Helping Retailers Envision Lottery in Their Stores

Augmented Reality at Lottery Retailer
Posted 12/13/2017 by Jim Humphrey

Augmented reality (AR) is a technology that layers computer-generated enhancements, including 3D models and animations, atop an existing reality to enhance viewers’ perception of it. In our industry, references to AR are often focused on gameplay, but in this post, we’ll discuss how lotteries can potentially use AR to grow their retail footprint.


Case Study: Amping Up Sales Execution to Fuel Growth

IGT Georgia Lottery Case Study Thumbnail
Posted 12/06/2017 by Nat Worley

The Georgia Lottery Corporation (GLC) is always turning up the volume on sales growth. As the second-largest lottery in the U.S. in per capita sales, the GLC constantly focuses on sales execution to maintain its record-setting sales performance. In the last year, the lottery has been working with IGT at the local Atlanta level and with members of the corporate Retail Sales and Execution Team to deliver a series of programs in support of the lottery’s growth plans.


Life Stages in Flux: Reaching Players at Varying Points in their Dynamic Lives

Millennial Woman Lifestage
Posted 11/29/2017 by Ailsa McKnight

As major life events are being delayed, repeated or reordered, life stages are no longer the predictable concept they once were. The notion of a clear, predictable path through traditional life stages is being eroded. This creates new commercial uncertainties as well as opportunities for consumer-facing brands.


Trending 2018: IGT’s Insight into the New World of the Consumer

Foresight Factory Trending 2018
Posted 11/21/2017 by Ailsa McKnight

October 2017 saw the annual trends conference from leading trendspotting agency The Foresight Factory. “Trending,” held in London, U.K., welcomed delegates to the new world of #NEVERNORMAL. As centuries-old business models are replaced by messenger apps, and prosperous careers are ended by a line of code, what seemed like immovable consumer truths and life stages suddenly look shaky under the harsh light of the 21st century.


New IGT White Paper “The Digital Lottery Experience: Focusing on the Success Factors”

Digital Lottery Success Factors
Posted 11/15/2017 by Scott Gallagher

What drives success when a lottery introduces digital sales? With changing governmental regulations allowing more lotteries to sell via digital channels, and the oldest online lotteries now operating for more than two decades, there’s much discussion in the industry about how to best leverage digital lottery to drive growth and meet a wider range of player needs and preferences.


Spanish-Speaking Lotteries Plan for Growth

Posted 11/08/2017 by Alvaro Rivas

Globally, gaming is facing an influx of new technologies that are driving new consumer behaviors and creating new trends. Recently, IGT joined 134 participants for the Corporación Iberoamericana de Loterías y Apuestas de Estado (CIBELAE) 2017 in Panama City, Panama to discuss how best to embrace these new technologies and harness them to meet new market demands and drive growth.


Putting BYOD into Practice

BYOD at retail
Posted 11/01/2017 by Paul Riley

This is the final post in a three-part series. The BYOD model for lottery sales opens a spectrum of possibilities for implementation. As BYOD establishes itself within the lottery industry, it will be important for lotteries to think differently in everything from how RFPs are scoped and written, to retailer registration and licensing.


Three Reasons Why Lotteries Should Consider BYOD

BYOD Cash Register
Posted 10/26/2017 by Paul Riley

This is the second post in a three-part series. In our previous post, we defined BYOD (Bring Your Own Device) and gave an overview of its potential advantages. This week, we'll consider the benefits of the BYOD model more closely.


BYOD, a New Paradigm for Lotteries and Retailers

BYOD at Retail Checkout
Posted 10/19/2017 by Paul Riley

This is the first post in a three-part series. For lotteries and their retailer networks, the Bring Your Own Device model represents a paradigm shift from the traditional model where a lottery is responsible for providing a set of equipment and ongoing support to its retailer network.


IGT Hosts 10th Annual Instant Ticket Customer Workshop

IGT Instant Ticket Customer Workshop 2017
Posted 10/13/2017 by Manal Bensalah

From September 25-27, IGT hosted its 10th annual Instant Ticket Customer Workshop in Madrid, Spain. This year's workshop was attended by 27 lottery delegates from 15 lotteries, as well as representatives from IGT.


Inventing New Forms of Lottery Play

IGT Lottery Instant Ticket Innovation
Posted 10/05/2017 by Francesco Parola

Only about five percent of worldwide lottery sales in the past three years can be attributed to brand-new product launches, versus 25 to 70 percent for industries where there is much more consumer pressure to innovate. To succeed in the lottery category, a new game must strike the right balance between being just “more of the same” and being so extreme that it risks not being adopted.


New IGT White Paper “Millennials Matter: Tapping Into the Preferences of a Game-Changing Demographic”

Millennials Matter White Paper from IGT Lottery
Posted 09/27/2017 by Gerard Caro

IGT’s new White Paper, “Millennials Matter,” explores five ways that lottery can become more in tune with Millennials’ expectations. From making play more social and shareable to communicating in a way that resonates, addressing the needs and preferences of this group can help to propel the industry forward.


Appealing to the Multi-Social Consumer

International Social Network
Posted 09/19/2017 by Ailsa McKnight

The use of multiple social networks and communication methods is becoming commonplace. From pokes to emojis, and from Facebook posts to self-destructing Snapchat images, we are witnessing a new level of digital dexterity within communication habits.


Video: Explore IGT’s Lottery Ecosystem at NASPL 2017

IGT Booth Tour at NASPL 2017
Posted 09/15/2017 by Jessica Powell

IGT is at NASPL 2017 in Portland, Oregon, presenting an immersive showcase of our new Lottery Product Ecosystem and the many ways we are modernizing play to support lotteries on their growth path.


Portland Preview: Modernizing Play to Fuel Customer Growth

Modernizing Play at NASPL 2017
Posted 09/06/2017 by Jessica Powell

Get an immersive experience in a full portfolio of products to drive lottery growth. From September 13-16, IGT’s NASPL booth will take the form of an interactive, walk-through version of what we call the IGT Lottery Ecosystem.


IGT's Commitment to The Lottery Industry Keeps You Ahead of the Game

IGT's Corporate Sustainability Report
Posted 08/31/2017 by Stefania Colombo

For the past decade, our annual sustainability report has been a chance to share details about how our day-to-day activities support our goal of delivering growth to our industry by modernizing play and operating responsibly in every part of our business. Our independently audited Sustainability Report for 2016 details how we are creating best-in-class solutions that respect both people and the environment, while delivering innovation and excellence to keep gaming fun for all.


Connecting With the Mobile-First Consumer

Millennial Friends on Mobile Phones
Posted 08/28/2017 by Ailsa McKnight

Connected mobile devices, such as smartphones and tablets, are now the preferred platforms for many of our internet activities. Everything from social networking to commerce, and TV-watching to personal data tracking, is now a mobile activity.


Beyond Plastic: The Payments Revolution

Payment Apps open on two mobile phones
Posted 08/16/2017 by Ailsa McKnight

Americans like their credit cards so much that even the smallest of purchases are now paid with plastic rather than cash. A survey of small purchases among U.S. adults in 2017 by CreditCard.com reveals that 17 percent of adults with credit cards use them in physical stores to buy items with a price tag of less than $5, up 11 percent from last year.

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