IGT Lottery Blog

Trending: 2018 in Review

8 Lottery Player Behavioral Trends for 2018
Posted 12/19/2018 by Ailsa McKnight

Last year, IGT partnered with Foresight Factory to predict the 8 major consumer trends for 2018. Ahead of our new predictions for 2019 (check the blog for this report in the new year), let’s look back about how some of those predictions developed.

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IGT’s 2018 Instant Ticket Customer Workshop

IGT Instant Ticket Workshop in London
Posted 12/12/2018 by Jacqueline Deragon

This year, IGT hosted its 11th annual instant ticket customer workshop in unseasonably warm and sunny London. Thirty-four participants from twelve different lotteries came together to share their passion for instant tickets.

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Report from the EL Innovation Methodology Workshop

EL Logo
Posted 12/07/2018 by Ailsa McKnight

Fourteen lotteries and three industry suppliers gathered in Vienna last week at the European Lotteries Innovation Methodology Workshop to challenge and improve their Customer Experience processes.

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A View from the Summit: Hot Topics in Lottery at WLS 2018

IGT Booth at WLS 2018
Posted 11/30/2018 by Ailsa McKnight

IGT’s Paul Riley, Vice President, Lottery Innovation and Transformation, offered this year’s World Lottery Summit (WLS) delegates a unique interactive experience in IGT’s Platinum Contributor Presentation on Monday, November 19.

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IGT Releases New White Paper: “Branding & Communications to Reach New Audiences”

Branding & Communications Tactics for Lotteries
Posted 11/26/2018 by Gerard Caro

A valuable opportunity exists for lotteries to reach non-regular players through new approaches to branding and communications, based on IGT’s recent international study, Attracting New Players. Among non-regular players, nearly half of total respondents were neutral in their perception of their local lottery brand. Our latest white paper explores the opportunities lotteries have to meet these non-regular players in their world and encourage reappraisal.

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Looking Forward: Foresight Factory’s 2019 Trends Conference

Trending 2019
Posted 11/20/2018 by Ailsa McKnight

November 2018 saw global trend spotting agency, Foresight Factory, hold their annual conference in London, UK, showcasing the trends that will shape the year ahead. The conference featured eight new trend themes, as well as a view on which of the more established trends will be energized in the year ahead.

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WLS Preview: IGT to Showcase the Future of Connected Play

Buenos Aires Photo from WLS
Posted 11/16/2018 by Lindsey McColl

At this year’s World Lottery Summit (WLS), taking place November 18-22 in Buenos Aires, IGT will showcase what’s next in creating a seamless and connected experience for lottery players in our booth themed “Future of Connected Play.”

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What’s New in Conversational Commerce

Messaging with chatbot
Posted 11/09/2018 by Ailsa McKnight

Last month, IGT’s trendspotting partner, Foresight Factory, measured worldwide social media commentary on chatbots and discovered that while overall sentiment is largely neutral, many consumers are now comfortable with artificial intelligence (AI)-powered chatbot services.

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IGT Hosts International Gaming Market Insights Exchange Customer Workshop

IGT International Market Research Exchange
Posted 11/02/2018 by Pedro Lopez

IGT’s second International Market Research Exchange customer workshop took place in Madrid at the end of last month, with 10 lotteries attending to share their latest research techniques and findings.

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Spotlight on Sports Betting at G2E 2018

IGT Booth at G2E 2018
Posted 10/19/2018 by Karin Bernkopf

The Global Gaming Expo (G2E) in Las Vegas, Nevada was an epic introduction to the world-class, innovative, and simply incredible array of IGT’s gaming portfolio. However, what really stood out was the reoccurring theme of sports betting solutions across many of the vendor offerings.

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Local Allure: Can Staying Local Motivate Millennials to Play?

Main Street Downtown Area
Posted 10/12/2018 by Ailsa McKnight

Globalization has been one of the major drivers of cultural and commercial change in recent decades. For consumers, the world increasingly feels like one giant store, and our increased global mobility drives exposure to and appetite for new cultural influences and brands; what’s made on the other side of the planet can be delivered to our doors in a matter of days. At the same time, another trend, known as "Local Allure," is emerging: consumers taking pride in their area, and strongly identifying with it. Buying local supports one’s community and reinforces the feeling of group identification.

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IGT is “Your Best Bet” at G2E 2018

Your Best Bet
Posted 10/04/2018 by Michelle Schenk

Next week, IGT will participate in the Global Gaming Expo (G2E), in Las Vegas, Nevada. In addition to featuring innovative gaming systems, cabinets, and content, the booth will highlight our position as a leading U.S. B2B sports betting solutions provider.

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Video: Step Inside IGT's Booth at NASPL 2018

IGT's Booth at NASPL 2018
Posted 09/28/2018 by Paul Riley

Watch as IGT’s Paul Riley takes you on a tour through our NASPL booth, exploring IGT's games, products, and solutions centered on innovations that transform play.

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NASPL Preview: Transforming Play to Enhance the Player Experience

Transforming Play logo
Posted 09/19/2018 by Michelle Carney

At the 2018 North American Association of State and Provincial Lotteries (NASPL) Annual Conference, IGT will showcase breakthrough solutions to enhance the player experience and help lotteries take advantage of growth opportunities for their business. Attendees are invited to experience the results of IGT’s investment in forward-looking platforms, content, and services to help lotteries offer a more seamless play experience and explore new player demographics.

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Driving Same Store Sales with VendMix+ from IGT

Player Buying Ticket at Lottery Vending Machine
Posted 09/13/2018 by Dan Morales

Lotteries are always looking for new ways to drive same store sales, particularly in support of innovative product launches and portfolio enhancements. Much research is put into determining how to enhance products’ visibility and evolve their retail strategies to cater to their customers’ ever-changing purchasing behaviors.

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Measuring the Intangible Success of Lottery Promotions

Worker reviewing sales metrics
Posted 08/30/2018 by Tom Weber

Lotteries should include promotions in their strategic marketing plans because they provide long-term benefits above and beyond a strictly short-term financial return on investment.

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Technology Update: Artificial Intelligence and the Fourth Industrial Revolution

Artificial Intelligence
Posted 08/15/2018 by Ailsa McKnight

Automation is an increasingly common feature of everyday life. Self-service airport check-in, self-service checkouts, and even checkout-less stores offer speed and convenience, and consumers are growing comfortable with these interactions throughout their daily journeys. As we look to the future, the implications of increased automation – enabled by artificial intelligence (AI) – could be far-reaching.

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How Lotteries Can Deliver Experiences Through Prediction and Surprise

Four Friends Traveling
Posted 08/09/2018 by Ailsa McKnight

For today’s consumers, exciting and enriching experiences provide social capital in the form of stories to share. Social media has become a living journal and portfolio of our daily lives, and therefore consumer demand for experiences to fuel these online story platforms is naturally increasing.

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Player Empowerment Through Responsible Gaming

Lottery Play on Mobile Device
Posted 08/02/2018 by Ailsa McKnight

Given their role in society, lotteries require a unique approach to sustaining and growing their business. When applied according to best practices, RG solutions promote, rather than inhibit, responsible play by helping players make informed decisions about their playing behavior.

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IGT Releases White Paper: “A New Model to Attract New Players”

A New Model to Attract New Lottery Players
Posted 07/23/2018 by Gerard Caro

Lotteries have an opportunity to engage a large, global segment of non-regular players who say they are willing to consider lottery, with the potential to add about $18 billion annually to the industry. Attracting this group, however, would require different types of game-play and rewards than those that satisfy today’s core players. A new IGT White Paper explores the attitudes, wants, and needs of this non-regular player segment.

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Case Study: Achieving Success with a Corporate Sales Representative Program

New Jersey Lottery
Posted 07/18/2018 by Laura Antos

Strong corporate retail partnerships are important to a lottery’s success. By providing chain retailers with excellent customer service and sales solutions, lottery sales representatives can help foster these relationships and maximize lottery sales growth.

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Engaging Your Lottery’s Sales Force

Lottery Sales Force Training
Posted 07/12/2018 by Danielle Davis, Sales Enablement Program Manager

A great deal of research, analysis, and planning goes into optimizing and launching a lottery’s product portfolio plan, for both draw games and instants. Hours of effort are spent ensuring the advertising and retail marketing campaigns for launches are just right. However, money may still get left on the table if the sales force isn’t provided with the information, tools, and training they need to build awareness and excitement with retailers and players. Here are some tips and tricks to get your sales force ready to support your big growth plans.

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Boosting VLT Appeal Through Optimized Return-to-Player Metrics

Woman Winning While Playing a VLT
Posted 07/05/2018 by René LeBlanc

Video Lottery Terminals (VLTs) are an important contributor to lottery modernization and growth. Lottery operators who are considering expansion into the world of electronic gaming machines are learning how to manage the components of their VLT offering to optimize and balance the player experience. Among the many factors that impact the experience, one of the most important is the Return-to-Player element of a game.

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The War on Waste: How Lotteries Can Connect with Growing Numbers of Waste-Watchers

Environmental Responsibility
Posted 06/29/2018 by Ailsa McKnight

The old adage “waste not, want not” is more relevant now than ever. Today, wasteful behavior makes headlines, consumers look on in horror at the devastating impact of plastic pollution on wildlife, and many businesses are turning to less harmful materials for their packaging, or even eliminating packaging altogether. Many consumers feel a personal responsibility to consume consciously, committing to waste-reducing behaviors.

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IGT Hosts Third Omnichannel Customer Workshop

IGT 2018 Omnichannel Workshop Delegates
Posted 06/22/2018 by Ailsa McKnight

IGT welcomed some of the world’s most sophisticated online lotteries to its offices in Rome, Italy, last week for its third annual Omnichannel Workshop. Ten delegates from Sazka (Czech Republic), WestLotto (Germany), Nationale Loterij Belgium, Norsk Tipping (Norway), and Lottomatica (Italy) gathered to share their experiences and challenges running modern digital lottery operations in today’s data economy. 

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Case Study: A Fresh Look at Lottery in the Mountain State

IGT Lottery Case Study
Posted 06/14/2018 by NASPL Insights

The West Virginia Lottery charted a growth path by strategically re-evaluating everything from its product mix and price points to sales incentives and retailer communications. Lotteries of any size can follow suit.

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Lottery and GDPR: How do Consumers Feel About Sharing Their Data?

Data Privacy
Posted 06/07/2018 by Ailsa McKnight

The European Union’s General Data Protection Regulation (GDPR) became enforceable on May 25. Essentially, GDPR requires companies to seek consent from European users to collect their personal data, and clearly explain to them how it will be used. For consumers – including lottery players – this is another example of the swell of concern about data security.

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Blockchain Explained: An Introductory Video

What is Blockchain Technology?
Posted 05/31/2018 by Paul Riley

Blockchain technology provides huge opportunity for growth in the lottery industry. In this video, Paul Riley, VP of Innovation and Lottery Transformation at IGT, explains how a blockchain works and what the relevant applications are for today’s lotteries.

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IGT Hosts 2018 Retail Innovation Workshop

2018 IGT Lottery Retail Innovation Workshop
Posted 05/25/2018 by Michael Roygaard

IGT held its seventh Lottery Retail Innovation Workshop in an unusually warm Helsinki, Finland, on May 16-18 2018, and it proved to be an exceptionally successful event. The workshop is designed for lottery retail management to meet with peers and colleagues to exchange learnings, case studies, insights and developments around lottery retail, and this year the agenda was filled with new case studies and challenges.

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Maximizing Sales with New Instant Game Launches

Steve Desautels
Posted 05/17/2018 by Steve Desautels

For lotteries and their retailers, new game launches can be a successful path to maximizing sales. Leveraging their resources and experience, IGT’s Retail Sales and Execution Team (RSET) has developed a number of strategies that, when embraced by lotteries and their chain retail store partners, can help new instant ticket games quickly become the top selling/earning games.

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