IGT Lottery Blog

IGT Hosts Third Omnichannel Customer Workshop

IGT 2018 Omnichannel Workshop Delegates
Posted 06/22/2018 by Ailsa McKnight

IGT welcomed some of the world’s most sophisticated online lotteries to its offices in Rome, Italy, last week for its third annual Omnichannel Workshop. Ten delegates from Sazka (Czech Republic), WestLotto (Germany), Nationale Loterij Belgium, Norsk Tipping (Norway), and Lottomatica (Italy) gathered to share their experiences and challenges running modern digital lottery operations in today’s data economy. 

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Case Study: A Fresh Look at Lottery in the Mountain State

IGT Lottery Case Study
Posted 06/14/2018 by NASPL Insights

The West Virginia Lottery charted a growth path by strategically re-evaluating everything from its product mix and price points to sales incentives and retailer communications. Lotteries of any size can follow suit.

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Lottery and GDPR: How do Consumers Feel About Sharing Their Data?

Data Privacy
Posted 06/07/2018 by Ailsa McKnight

The European Union’s General Data Protection Regulation (GDPR) became enforceable on May 25. Essentially, GDPR requires companies to seek consent from European users to collect their personal data, and clearly explain to them how it will be used. For consumers – including lottery players – this is another example of the swell of concern about data security.

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Blockchain Explained: An Introductory Video

What is Blockchain Technology?
Posted 05/31/2018 by Paul Riley

Blockchain technology provides huge opportunity for growth in the lottery industry. In this video, Paul Riley, VP of Innovation and Lottery Transformation at IGT, explains how a blockchain works and what the relevant applications are for today’s lotteries.

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IGT Hosts 2018 Retail Innovation Workshop

2018 IGT Lottery Retail Innovation Workshop
Posted 05/25/2018 by Michael Roygaard

IGT held its seventh Lottery Retail Innovation Workshop in an unusually warm Helsinki, Finland, on May 16-18 2018, and it proved to be an exceptionally successful event. The workshop is designed for lottery retail management to meet with peers and colleagues to exchange learnings, case studies, insights and developments around lottery retail, and this year the agenda was filled with new case studies and challenges.

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Maximizing Sales with New Instant Game Launches

Steve Desautels
Posted 05/17/2018 by Steve Desautels

For lotteries and their retailers, new game launches can be a successful path to maximizing sales. Leveraging their resources and experience, IGT’s Retail Sales and Execution Team (RSET) has developed a number of strategies that, when embraced by lotteries and their chain retail store partners, can help new instant ticket games quickly become the top selling/earning games.

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Optimizing the Retail Experience with Zone Impact Planning

Five Retail Zones
Posted 05/10/2018 by Jessica Powell

Enhancing the lottery retail environment is an important part of growing ticket sales. By approaching retail merchandising from the shopper’s perspective, IGT has identified five areas, or zones, where retailers can optimize lottery merchandising.

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IGT Hosts 2018 Global Gaming Insights Exchange

Attendees at the 2018 Global Gaming Research Exchange
Posted 05/03/2018 by Audrey Pate

The Insights Exchange brought 13 representatives from nine lotteries together with members of the IGT Insight Team, creating a unique opportunity for lottery and gaming organizations from around the world to meet and learn from their research counterparts while building relationships. It’s the only workshop in the gaming industry that focuses solely on market research.

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5G: How Brands and Lotteries Can Prepare for the New Era of Connectivity

5G Connectivity
Posted 04/27/2018 by Ailsa McKnight

Faster, flexible, and more fluid, 5G is the 5th generation of mobile networks, marking a new era of connectivity. Though official standards are yet to be developed, there have been recent breakthroughs in the technology behind it, as well as announcements from major telecommunications providers on delivery timelines, so consumer-facing brands of all sectors need to be prepared.

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Ten Habits of Highly Effective Millennial Marketers

Millennials
Posted 04/19/2018 by Ulli Appelbaum, FTT Brand Consulting

Millennials are probably the most researched generation in marketing history. In fact, a simple Google search for “Marketing to Millennials” yields over 17 million search results, more than twice the results for “Marketing to Baby Boomers” and nearly nine times more than the same search for “marketing to moms.” And yet despite this abundance of information and research data, or more likely because of it, most marketers still struggle to successfully market to Millennials.

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Becoming a Better Leader at the NASPL 2018 Lottery Leadership Institute

NASPL Lottery Leadership Institute
Posted 04/13/2018 by Lindsey McColl

The NASPL 2018 Lottery Leadership Institute (LLI), hosted by NASPL and the Iowa Lottery, took place in Des Moines, Iowa from April 8-12. Designed to help develop leaders at all organizational levels, this year’s program included leadership training from Dale Carnegie Systems, many eye-opening sessions on the lottery industry, and tours of the Iowa Lottery headquarters and the Multi-State Lottery Association (MUSL) office.

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From Brainstorms to Question Bursts: A Better Path to New Ideas

A Better Path to New Ideas
Posted 04/04/2018 by Jessica Powell

Collaboration and ideation will become an important part of team dynamics as lotteries develop new games and marketing techniques to appeal to non-, light, and lapsed players. Traditional brainstorming methods – the kind that focus on solving problems or generating answers – won’t yield the type of innovative results that these changing times demand.

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APIs Explained: A Whiteboard Video

PR Explaining APIs for Lottery at Whiteboard
Posted 03/26/2018 by Paul Riley

Application Programming Interfaces – more commonly known as APIs – are a hot topic in the lottery industry. But just what is an API and how can it improve lottery retail? Watch this short video presentation by Paul Riley, VP of Innovation and Lottery Transformation, to get a better picture of how APIs work.

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IGT Releases New Video White Paper “The Non-Player Point of View”

The Non-Player Point of View Thumbnail
Posted 03/21/2018 by Gerard Caro

What can non-players teach the industry about how to expand their base of lottery players? IGT has prepared a special five-minute video report presenting the unvarnished attitudes of non-, light, and lapsed players, drawn from the first stage of the multiphase global study, Attracting New Players, currently being conducted by IGT and research partners KS&R.

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IGT Attends InComm Partner Alliance 2018

Paul Riley at 2018 InComm Partner Alliance
Posted 03/15/2018 by Paul Riley

Last week, IGT attended the 2018 InComm Partner Alliance to discuss the NASPL standard API approach with national retailers and their partners, with the aim of widening lottery distribution. Watch IGT’s Paul Riley, Vice President of Innovation and Lottery Transformation, talk about his experience at the event.

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Problem Gambling Awareness Month: An Ounce of Prevention Helps Lotteries Endure

Problem Gambling Awareness Month Logo
Posted 03/15/2018 by Stefania Colombo, Manager, Corporate Social Responsibility

March is Problem Gambling Awareness Month. IGT is proud to support the National Council on Problem Gambling (NCPG) as they help educate, prevent, and raise awareness about problem gambling.

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Cruise Control: The Quest for Ultimate Control

Man using Apple watch to track and plan day
Posted 03/08/2018 by Ailsa McKnight

Consumers crave the feeling of control over their numerous responsibilities, and technology creates new ways that we can manage our lives, from fitness goals and meal planning to family finances. The researchers at global consumer analytics and trend agency Foresight Factory call this trend Cruise Control – where control is automated by helpful third parties.

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Optimizing Draw-Game Portfolios

Lottery Game Portfolio Optimization
Posted 02/27/2018 by Jessica Powell

Lottery innovation comes in many forms. Even the most successful and mature lotteries have realized incremental growth by taking advantage of draw-game portfolio analysis and optimization recommendations.

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Committed to Growth: IGT Instant Ticket Services Expands Lakeland Facility

IGT Instant Ticket Printing Press
Posted 02/21/2018 by Amy Morin

IGT Instant Ticket Services' facility in Lakeland, Florida has expanded to accommodate a new Tresu printing press, capable of increasing ticket production by up to 30 percent. The ribbon cutting ceremony was held on February 20, 2018.

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Thinking Small at the 2018 EL/WLA Marketing Seminar

EL WLA Marketing Seminar 2018
Posted 02/16/2018 by Ailsa McKnight

The Joint European Lotteries/World Lottery Association 2018 Marketing Seminar explored the assertion that “The Biggest Trend in Marketing is Small.” Thinking Small provides better and more measurable experiences for consumers at an individual level. Marketing is becoming more personal every day, and businesses are building marketing campaigns around regional and local data.

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A Convergence of Innovation: Interactive Casino Insights for Lottery

Casino Insights for Lottery
Posted 02/08/2018 by Jennifer Bowman

The challenge of reaching new player segments has been driving innovation in the interactive casino (iCasino) business for years, and now some of that innovation is coming to market. Digital lottery operators, who face similar challenges, are watching closely.

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IGT Solutions are Designed to Entertain at ICE 2018

IGT VLT Preview for ICE 2018
Posted 01/31/2018 by Jennifer Bowman

At this time of year, with London in the icy grip of winter, IGT is preparing for one of the hottest gaming trade shows in the calendar — ICE Totally Gaming. For many years now, our lottery customers have visited the show to see the latest innovations, and this year, IGT’s booth “Designed to Entertain” won’t disappoint.

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Case Study: Simplifying Draw Game Ticket Holiday Gifting

New Jersey Lottery 2017 Holiday Sampler Case Study
Posted 01/25/2018 by Laura Antos

How can lotteries make it easier to give Draw Game tickets as holiday gifts? The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.

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Special Report: 8 Consumer Trends Shaping Lottery Player Behavior in 2018

8 Lottery Player Behavioral Trends for 2018
Posted 01/11/2018 by Ailsa McKnight

IGT has prepared a special report with the global consumer analytics and trends agency Foresight Factory to highlight 8 trends that are likely to influence consumers in the year ahead. Many have direct application for the lottery industry, such as offering new types of pre-play challenges or making use of emerging technologies to deliver more emotionally rich player-interactions. Others are important to keep in mind as they are likely to shape players’ attitudes and expectations.

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Smart Boredom: Upgrading Downtime

Office worker using mobile phone to be productive during evening commute
Posted 01/05/2018 by Ailsa McKnight

In the digital era, downtime no longer equates to “deadtime.” With smartphones, we can use spare moments to browse social media, play games, manage our online finances, or catch up with the latest news, and do so in any location and at any time. There is no moment of the day when we can’t connect, update, communicate, or achieve.

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How Digital Lottery Activity Around Jackpots Can Boost Overall Sales

iLottery Jackpot
Posted 12/21/2017 by Jason Barrs

As some states pioneer legislation to help modernize the play experience and introduce new payment methods, each must also look at whether there is opportunity to leverage digital channels. One important consideration is related to player behavior when jackpots roll for a number of weeks and reach very high levels.

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AR at Retail: Helping Retailers Envision Lottery in Their Stores

Augmented Reality at Lottery Retailer
Posted 12/13/2017 by Jim Humphrey

Augmented reality (AR) is a technology that layers computer-generated enhancements, including 3D models and animations, atop an existing reality to enhance viewers’ perception of it. In our industry, references to AR are often focused on gameplay, but in this post, we’ll discuss how lotteries can potentially use AR to grow their retail footprint.

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Case Study: Amping Up Sales Execution to Fuel Growth

IGT Georgia Lottery Case Study Thumbnail
Posted 12/06/2017 by Nat Worley

The Georgia Lottery Corporation (GLC) is always turning up the volume on sales growth. As the second-largest lottery in the U.S. in per capita sales, the GLC constantly focuses on sales execution to maintain its record-setting sales performance. In the last year, the lottery has been working with IGT at the local Atlanta level and with members of the corporate Retail Sales and Execution Team to deliver a series of programs in support of the lottery’s growth plans.

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Life Stages in Flux: Reaching Players at Varying Points in their Dynamic Lives

Millennial Woman Lifestage
Posted 11/29/2017 by Ailsa McKnight

As major life events are being delayed, repeated or reordered, life stages are no longer the predictable concept they once were. The notion of a clear, predictable path through traditional life stages is being eroded. This creates new commercial uncertainties as well as opportunities for consumer-facing brands.

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Trending 2018: IGT’s Insight into the New World of the Consumer

Foresight Factory Trending 2018
Posted 11/21/2017 by Ailsa McKnight

October 2017 saw the annual trends conference from leading trendspotting agency The Foresight Factory. “Trending,” held in London, U.K., welcomed delegates to the new world of #NEVERNORMAL. As centuries-old business models are replaced by messenger apps, and prosperous careers are ended by a line of code, what seemed like immovable consumer truths and life stages suddenly look shaky under the harsh light of the 21st century.

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