IGT Lottery Blog

Case Study: A Fresh Look at Lottery in the Mountain State

IGT Lottery Case Study
Posted 06/14/2018 by NASPL Insights

The West Virginia Lottery charted a growth path by strategically re-evaluating everything from its product mix and price points to sales incentives and retailer communications. Lotteries of any size can follow suit.

Read more...

Maximizing Sales with New Instant Game Launches

Steve Desautels
Posted 05/17/2018 by Steve Desautels

For lotteries and their retailers, new game launches can be a successful path to maximizing sales. Leveraging their resources and experience, IGT’s Retail Sales and Execution Team (RSET) has developed a number of strategies that, when embraced by lotteries and their chain retail store partners, can help new instant ticket games quickly become the top selling/earning games.

Read more...

Optimizing the Retail Experience with Zone Impact Planning

Five Retail Zones
Posted 05/10/2018 by Jessica Powell

Enhancing the lottery retail environment is an important part of growing ticket sales. By approaching retail merchandising from the shopper’s perspective, IGT has identified five areas, or zones, where retailers can optimize lottery merchandising.

Read more...

From Brainstorms to Question Bursts: A Better Path to New Ideas

A Better Path to New Ideas
Posted 04/04/2018 by Jessica Powell

Collaboration and ideation will become an important part of team dynamics as lotteries develop new games and marketing techniques to appeal to non-, light, and lapsed players. Traditional brainstorming methods – the kind that focus on solving problems or generating answers – won’t yield the type of innovative results that these changing times demand.

Read more...

Optimizing Draw-Game Portfolios

Lottery Game Portfolio Optimization
Posted 02/27/2018 by Jessica Powell

Lottery innovation comes in many forms. Even the most successful and mature lotteries have realized incremental growth by taking advantage of draw-game portfolio analysis and optimization recommendations.

Read more...

Thinking Small at the 2018 EL/WLA Marketing Seminar

EL WLA Marketing Seminar 2018
Posted 02/16/2018 by Ailsa McKnight

The Joint European Lotteries/World Lottery Association 2018 Marketing Seminar explored the assertion that “The Biggest Trend in Marketing is Small.” Thinking Small provides better and more measurable experiences for consumers at an individual level. Marketing is becoming more personal every day, and businesses are building marketing campaigns around regional and local data.

Read more...

Case Study: Simplifying Draw Game Ticket Holiday Gifting

New Jersey Lottery 2017 Holiday Sampler Case Study
Posted 01/25/2018 by Laura Antos

How can lotteries make it easier to give Draw Game tickets as holiday gifts? The New Jersey Lottery and Northstar New Jersey worked with IGT to identify the obstacles to giving Draw Game tickets as gifts and to introduce a practical solution.

Read more...

Life Stages in Flux: Reaching Players at Varying Points in their Dynamic Lives

Millennial Woman Lifestage
Posted 11/29/2017 by Ailsa McKnight

As major life events are being delayed, repeated or reordered, life stages are no longer the predictable concept they once were. The notion of a clear, predictable path through traditional life stages is being eroded. This creates new commercial uncertainties as well as opportunities for consumer-facing brands.

Read more...

New IGT White Paper “Millennials Matter: Tapping Into the Preferences of a Game-Changing Demographic”

Millennials Matter White Paper from IGT Lottery
Posted 09/27/2017 by Gerard Caro

IGT’s new White Paper, “Millennials Matter,” explores five ways that lottery can become more in tune with Millennials’ expectations. From making play more social and shareable to communicating in a way that resonates, addressing the needs and preferences of this group can help to propel the industry forward.

Read more...

New IGT White Paper “Achieving Relevance: Modernizing the Lottery Experience”

Achieving Relevance White Paper
Posted 05/26/2017 by Gerard Caro

Forty percent of lottery purchases are made on impulse. That's an astounding statistic from IGT's Global Study of Player Motivations, and one that signals an opportunity for lotteries to engage with their players on a deeper level.

Read more...
View more

Please resize your browser window.

Remove GDPR Cookie