IGT Lottery Blog

Thinking Small at the 2018 EL/WLA Marketing Seminar

EL WLA Marketing Seminar 2018
Posted 02/16/2018 by Ailsa McKnight

The Joint European Lotteries/World Lottery Association 2018 Marketing Seminar explored the assertion that “The Biggest Trend in Marketing is Small.” Thinking Small provides better and more measurable experiences for consumers at an individual level. Marketing is becoming more personal every day, and businesses are building marketing campaigns around regional and local data.


Life Stages in Flux: Reaching Players at Varying Points in their Dynamic Lives

Millennial Woman Lifestage
Posted 11/29/2017 by Ailsa McKnight

As major life events are being delayed, repeated or reordered, life stages are no longer the predictable concept they once were. The notion of a clear, predictable path through traditional life stages is being eroded. This creates new commercial uncertainties as well as opportunities for consumer-facing brands.


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