IGT Lottery Blog

How Lotteries Can Deliver Experiences Through Prediction and Surprise

Four Friends Traveling
Posted 08/09/2018 by Ailsa McKnight

For today’s consumers, exciting and enriching experiences provide social capital in the form of stories to share. Social media has become a living journal and portfolio of our daily lives, and therefore consumer demand for experiences to fuel these online story platforms is naturally increasing.

Read more...

Case Study: Achieving Success with a Corporate Sales Representative Program

New Jersey Lottery
Posted 07/18/2018 by Laura Antos

Strong corporate retail partnerships are important to a lottery’s success. By providing chain retailers with excellent customer service and sales solutions, lottery sales representatives can help foster these relationships and maximize lottery sales growth.

Read more...

Engaging Your Lottery’s Sales Force

Lottery Sales Force Training
Posted 07/12/2018 by Danielle Davis, Sales Enablement Program Manager

A great deal of research, analysis, and planning goes into optimizing and launching a lottery’s product portfolio plan, for both draw games and instants. Hours of effort are spent ensuring the advertising and retail marketing campaigns for launches are just right. However, money may still get left on the table if the sales force isn’t provided with the information, tools, and training they need to build awareness and excitement with retailers and players. Here are some tips and tricks to get your sales force ready to support your big growth plans.

Read more...

Boosting VLT Appeal Through Optimized Return-to-Player Metrics

Woman Winning While Playing a VLT
Posted 07/05/2018 by René LeBlanc

Video Lottery Terminals (VLTs) are an important contributor to lottery modernization and growth. Lottery operators who are considering expansion into the world of electronic gaming machines are learning how to manage the components of their VLT offering to optimize and balance the player experience. Among the many factors that impact the experience, one of the most important is the Return-to-Player element of a game.

Read more...

Case Study: A Fresh Look at Lottery in the Mountain State

IGT Lottery Case Study
Posted 06/14/2018 by NASPL Insights

The West Virginia Lottery charted a growth path by strategically re-evaluating everything from its product mix and price points to sales incentives and retailer communications. Lotteries of any size can follow suit.

Read more...

Maximizing Sales with New Instant Game Launches

Steve Desautels
Posted 05/17/2018 by Steve Desautels

For lotteries and their retailers, new game launches can be a successful path to maximizing sales. Leveraging their resources and experience, IGT’s Retail Sales and Execution Team (RSET) has developed a number of strategies that, when embraced by lotteries and their chain retail store partners, can help new instant ticket games quickly become the top selling/earning games.

Read more...

Optimizing the Retail Experience with Zone Impact Planning

Five Retail Zones
Posted 05/10/2018 by Jessica Powell

Enhancing the lottery retail environment is an important part of growing ticket sales. By approaching retail merchandising from the shopper’s perspective, IGT has identified five areas, or zones, where retailers can optimize lottery merchandising.

Read more...

From Brainstorms to Question Bursts: A Better Path to New Ideas

A Better Path to New Ideas
Posted 04/04/2018 by Jessica Powell

Collaboration and ideation will become an important part of team dynamics as lotteries develop new games and marketing techniques to appeal to non-, light, and lapsed players. Traditional brainstorming methods – the kind that focus on solving problems or generating answers – won’t yield the type of innovative results that these changing times demand.

Read more...

Optimizing Draw-Game Portfolios

Lottery Game Portfolio Optimization
Posted 02/27/2018 by Jessica Powell

Lottery innovation comes in many forms. Even the most successful and mature lotteries have realized incremental growth by taking advantage of draw-game portfolio analysis and optimization recommendations.

Read more...

Thinking Small at the 2018 EL/WLA Marketing Seminar

EL WLA Marketing Seminar 2018
Posted 02/16/2018 by Ailsa McKnight

The Joint European Lotteries/World Lottery Association 2018 Marketing Seminar explored the assertion that “The Biggest Trend in Marketing is Small.” Thinking Small provides better and more measurable experiences for consumers at an individual level. Marketing is becoming more personal every day, and businesses are building marketing campaigns around regional and local data.

Read more...
View more

Please resize your browser window.

Remove GDPR Cookie